An e-mail list can be really helpful when you have a list you can continually sell to them, you can continually bring them back to your website platform efficiently, but the real problem isn’t that you don’t know that an e-mail list is valuable, because everyone knows that the money is in the list and they’re talking about an e-mail list.
The real question is: how do you build one:
So what I mean by this is you can do audit tools.
So let’s say you have a beauty site, someone can do a beauty tool or if you have a wellness site, someone can do an inspection on their weight and where they should be.
You can even do calculators like if you’re in the mortgage industry the authorities have mortgage calculators.
If you don’t know how to build them, you can end up using CodeCanyon.
CodeCanyon’s, a site where you can buy these calculators pop them on your website for a few dollars and as parties are putting in their report, you can collect their e-mail address to show them the results.
My favorite type of assessment is quizzes.
I ask them all these questions about their stability, their flaws, their capabilities, and then I give them an assessment throughout their journey.
You can use tools like LeadQuizzes to create quizzes and it’ll capture.
We collect a ton of e-mails from this and you can just copy our format and even design.
The next thing that you can do that I’ve done over the years to accumulate a lot of e-mails is run Evergreen webinars.
People love webinars.
They want to interact with you, so you can use tools like WebinarJam to interact with customers and make it Evergreen.
Evergreen means you record a webinar once and you can stop displaying it as a replay, but it also seems like a live edition.
Even though it’s a replay, it’s super actionable people love it there, committing with you for 20 -30 minutes, and because they stayed that long, they are much more likely to buy
The third thing that you can do is exit-intent popups, so you can do this through Hello Bar.
So that method, when someone’s about to leave your website, ask them a yes or no question and then collect their e-mail information such as:
Do you want to increase your commerce?
If they click yes, we’ll capture their e-mail address.
If they click no we’ll say: Congratulations. Thanks for having massive congestion now throw in your e-mail address.
If you want to double your transition frequency because you said no, you must say no.
If that means you already have a ton of traffic exits. Popups are one of the most efficient ways.
If someone’s going to leave your website, then you should not shy away from asking for their e-mail.
And with Hello Bar, you can do a cookie base.
So if someone leaves your website, they see that exit popup, whether they type it in their e-mail or they don’t, the next time they come back to your place and they leave, it won’t bother them for the e-mail address.
Because the last thing you want to do is continuously bombarding people – it’s very user-friendly and to works on mobile devices.
The next tip I have for you is text lead magnets.
So have you heard of content upgrades.
Someone’s reading an article on the 7 Business Resolutions For 2021 That You Really Need
I can have a cheat sheet within my content, saying: hey, download the cheat sheet add your e-mail and I’ll e-mail it off to you.
When you do that, you’ll get a ton of e-mails.
It’s one of the best approaches that I’ve ever use.
A lot of people don’t do it.
It requires a little bit of practice because you have to create a cheat sheet or PDF, but that’s why it works so well because most people aren’t willing to put in the effort.
But don’t do it too often.
If you do it too often and you have too many popups too many prompts too many opt-ins people are going to get infuriated.
Have a max of 3 of them. No more than that.
I’ve seen some sites where it’s like Formula 1, they have like 15-17 of them.
Even four are almost too much.
I would try to limit it around three and that’s it and try to use similar solutions like Hello Bar does a lot of this.
So if a person sees one, it won’t bother them with the other two, because the last thing you want to do is continually bombard people.
So if you follow all these steps and you go through this you’ll start getting more appreciation when it comes from e-mail and once you open the e-mail.
What I require you to do is make sure you communicate with your gathering at least once a week.
I want you to clean your directory at least once a month because if you continue to send e-mails to people who are not opening them, you’re not going to see your e-mails go to the inbox, instead, they’re going to the spam box and the second thing I want You to do is to sell to your subscribers at least once a month.
There’s no point in having a list if you do not render income from it.
If you need help with your e-mail marketing or merely digital label in general, check out our Digital Marketing Agency SekAi Business.