Digital marketing is important for any company that wants to be successful online and it is the same for real estate sellers as well.
And when you put a realtor’s name on a website, an automatic referral is automatically generated.
As a realtor, it is important to have a website that has the features a potential client looks for in a realtor website and has the new capabilities of digital marketing.
Search Engine Optimization
The first thing to look for when planning a website is to make sure it is optimized for search engine rankings.
Search engine optimization is the process of using tools like meta tags to tell search engines how to treat your website.
These meta tags tell search engines how to classify your website as both a real estate website as well as a personal website.
These meta tags include title tags, description tags, and keywords tags.
Meta tags have been around since the inception of the web.
But search engine optimization is the process of using the meta tags to make your website unique in the eyes of search engines.
A simple search for your realtor’s name will return a website that highlights the realtor’s name and any properties they are listed on, in addition to other unique, major website features like a property map, contact form, a property directory, photos, videos, text-only versions of properties and much more.
Adding a photo of a home and “virtual tour” buttons to any property means an added level of marketing for the realtor.
Also, a list of photos to send to a client.
The more properties the better because clients will also send you referrals.
One of the biggest things to realize when selling a home is the more clients you get the better.
Selling via the internet has become one of the most effective ways to sell a condo or other real estate property, because of the internet’s ease of access, portability and speed, and the ease with which buyers and sellers can communicate with one another.
There are many different options to consider when selling via the internet.
But here are some of the top three methods to consider.
1. Your website. Most realtors make their websites with an off-the-shelf template. The drawback of this is that it is not customizable enough. When it comes time to make changes, you have to go through and edit the site every time something is added or changed. Since the site is free, you lose some of the selling points by not keeping your existing website image. By doing this, you will need to have updated pictures for all the properties, fresh websites, and new URLs.
2. Social media. With social media, you can customize the content on your page and the way you link out. This means you can keep your page as is and leave it to the user to keep everything updated.
3. Blogs. You can start your own blog. To make this work, you must have a plan to get the traffic to the blog and yourself. You have to be the source of the traffic and you have to sell your content as the source of the traffic. This means that you will have to have a way to set it and forget it. This does mean that you will be researching regularly the property type, the current listings, and all the current market conditions.
If you are a realtor looking to maximize your results, the biggest rule you need to follow is customer service.
Customer service means that you cannot accept anything less than perfection.
If you cannot provide it, how can you expect your clients to do the same?