What can blogging do for your business success? If you’re not blogging, you may be dropping dead from boredom.
There are numerous ways a blog can assist you in building your business, from building rapport with your clients, to establishing yourself as an expert in your field. Let’s look at three ways blogging can help you succeed.
1. Building Rapport with Your Clients
A blog gives you a wonderful opportunity to talk to your clients face-to-face about your services. You can give a tutorial on how to use an aspect of your business in an effective way, you can answer client questions, or you can just rant about the state of the economy or the latest celebrities. Talk to your clients like they’re your buddies, and you’ll get them coming back for more.
2. Making Your Business an Expert in Your Field
Blogging gives you the opportunity to define yourself as an expert in your field. If you’re the salesman, blogging about your business’s successes and/or failures gives you the opportunity to showcase your expertise and knowledge in your field. People are much more likely to call you a mentor if you show them you know what they’re doing wrong, and you’ll get much higher recommendation counts from that.
3. Being Questioned on Twitter
A great way to build rapport with your clients is to question them on Twitter. Ask them questions, and challenge them to do what they’re trying to avoid. You’ll get a better handle on who you’re dealing with when they’re resisting your every suggestion.
Blogging is a wonderful way to build rapport with your clients, and you’ll get more rapport if you talk to them in real-time. If you want to use a blog to build rapport, you’ve got to use it effectively.
Here’s what I like to do with my business clients.
When I’m with them, I like to keep my eyes on them as I talk to them, so when I give them what they need, I know it’s what they want.
And, as I’ve said before, you can tell a lot about a person by the way they talk to people. When I talk to my business clients, I ask them questions, I challenge them, and I check in with them. And, when they do that, they tend to buy from us.
I do the same thing with my blog clients, but I use questions instead of challenges and checks.
When I ask a question, I ask them if they have a response to it, and I use the comments they give me as a metric to see how they’re reacting to my questions and challenges.
And, when they comment on my blog, I respond with what they like about the blog, and what they hate, and the reason why.
And, I also like to see comments – it means they like my blog enough to let me know about it.
This is the ultimate form of social proof, which is why I always recommend that new bloggers get a blog post up on their blog within 24 hours of them calling me.
It’s the ultimate way to gauge how they’re reacting to your calls and challenges.
If they post a negative comment, you know they didn’t like it. If they post a positive comment, you know they liked it.
Don’t get me wrong, there are some exceptions to this rule. For instance, if they ask for a blog post that’s too short or too long, I’ll do my best to make them a 2-3 page blog post.
And if they ask for an overhaul of a certain part of a blog, I may do my best to overhaul that part of the blog. I have no clue what I’m doing though.
So I often just wait and see what happens, if the person likes it, then I do the overhaul, if they don’t, then I do what I can to make it good enough.
But, in general, as soon as I can, I try to give them a couple of pages of content.
If you are calling them with a problem and you give them the time of day to work on the problem, they will be more than happy to give you a bit of content.
You’ll get your problem solved. They’re in a social mode now. Which makes them much more likely to write something that they can post online, which they can get high traffic from.
Don’t spend too much time with them. They are usually in a really good mood, which makes them much more likely to write a bit of content that will get published on their blog.
But, you want to give them enough time to be able to give you content that is good, not just a sentence or two, no more.
Don’t just hang up and call again.
And once you’ve hung up, hang up and wait a day before calling again. This gives them time to let their defenses down, which makes them much more likely to give you content that you can publish online.
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