Not many people actually talk about the power of Pinterest, so today we will talk about how Pinterest can help you increase your business revenues.
Pinterest can singlehandedly send 500 to 1000 visitors to your website every day.
This massive rise in traffic ultimately increases not just your blog readers, but likewise, your email list and your paying consumers as well.
If that’s not a good reason to be using Pinterest, then you should think again.
We are going to share our foolproof strategy on how to use Pinterest for a business that can be implemented in just a few hours.
The first thing you’re going to need is to create pins for all of your blog posts.
Freebies courses amongst other things, basically, anything that exists on your website can have a pin associated with it when creating pins.
You should keep them simple and informative.
The text you add to your pins should clearly communicate what the user will find when they click on it, and the best-performing pins are vertical.
With the usual size being 1000 by 1500 pixels, you can generate pins exploiting free services like Canva or many Adobe products like Illustrator or Photoshop.
If you don’t want to do this task on your own, you are can simply hire someone from Fiverr or people per hour.
Join group boards are the ultimate key to your success on Pinterest.
Without them, it can take a very long time to build up your own audience and render substantial traffic.
So what is a group board?
Just like it sounds, it’s members of the board that has numerous contributors, admitting a variety of users to pin content to the same board.
Often these boards have more subscribers and a much larger reach than your own personal board would have.
So to join group boards, you’re first going to have to locate some.
You can do this by searching for a topic on Pinterest, selecting the board’s filter, and looking for the group board icon a small circle in the lower-left that demonstrates multiple profile illustrations.
When you’ve located one, open it up and take a peek at the board’s description.
This is usually where you will find guidelines on how to join the group board.
Many times you have to email the board owner or leave a comment on a recent pin.
You want to make sure you follow the instructions 100% because if you miss something you can lose your opportunity of approval.
Pinterest has also recently included a request to join button.
So if you notice that in any of your group boards make sure you click it as well.
So make some time to gather as many group boards as possible and request to join some you will get approved and some others you won’t.
A good idea is to target as many as possible in order to be accepted into a few important ones.
Another good way to find group boards is through a site announced pingroupie.com.
Simply type in special topics of your selection, make sure you are specific and Pingroupie will generate a list of group boards with a variety of interesting statistics.
From now you can access the group and then request to join.
Once you have pins created and you’ve got access to a variety of group boards, it’s time to start pinning.
You can do this manually, but we prefer to use a service like Tailwind that allows you to schedule your pins in advance.
Tailwind is the number 1 Pinterest scheduler that allows you to schedule hundreds of pins, to be automatically pushed out at any time you choose in just a few minutes.
Pinterest can bring so much traffic to your website, but if you are spending several hours working on it, the return on investment may not be obvious.
Once you’re inside tailwind, you can upload all your newly redesigned pins, contribute captions and schedule them to be automatically posted to the group boards you’re a part of.
Tailwind will recommend how often you are able to pin per daytime, the exact time slots a pin will achieve the best result at and they even repin or loop your best-performing pins for you.
They keep getting shared and you get more visitors to your website as an extra bonus.
Not only that, you will get detailed analytics about how your page is performing.
Your daily, weekly, and monthly impressions and movements in your following among many other statistics.
The 70/30 rule when it comes to Pinterest.
We, of course, want to be pinning our own material, but we can’t only pin our own content.
The Pinterest algorithm will be more likely to favor your account if it encounters a variety of content from different websites.
Also, people who own boards and visitors to your website will see you are not only promoting yourself and will more likely to add you to the group boards or follow your page.
So the 70/30 rule means that you will be promoting 70% of your stuff and 30% of other boards material.
This ratio is not set in stone, but it is a good ratio to aim for.
You can also do this with tailwind by using their Chrome extension.
After downloading it you’ll be able to open up Pinterest, search for a topic, click on the extension and plan as many pins from other Pinterest boards as you want.
It will automatically put them into your schedule and you are done.
Optimize, your board and your pins.
Pinterest gives you a variety of options to supercharge your pins.
First, starting with rich pins.
Rich pins extracts extra data from your links and includes it within the pin, such as the premium services that you offer and the details from a specific service or an excerpt from your blog.
This makes your pins more complete and makes people interested to click.
If you want to then you can switch to a business profile and optimize your account.
This allows you to access in-app analytics and organize paid pins for marketing purposes.
Another thing you should do is to optimize your pins captions by including searchable keywords and call to action that motivate your customers to click.
We know it’s not easy to pick the right keywords so try to do a research by using different keyword selecting applications which you can find for free online.
Encourage others to pin your content from your website.
So you want to make sure that if someone reads one of your blogs and they appreciate it – that they can then pin it to Pinterest as well.
So having others pin your pins is going to be vital in the life of your content.
To do this make sure you have social sharing buttons on every blog.
If you’re using WordPress, there are many plugins you can add to help with this, and Squarespace should also have social sharing automatically included.
You have to install the official Pinterest save button on your website.
So whenever someone hovers over a image, a small share button will appear and that tells them to Pin your content on the go.
To do this, you need to add a bit of code to your website.
Track your traffic applying Pinterest and Google analytics.
When it comes to business tracking, every metric you can is super important and being able to grow and scale by using both the in-app Pinterest analytics and your Google analytics.
You can see exactly which pins are attracting the most traffic to your website.
When you have identified what those pins are, you can double down by pinning them more often or turning them into a purchased pin.
If you have identified pins that haven’t brought along any traffic, you can consider changing the specific characteristics, improving the purity of the text, rewriting your information or simply re-pinning them to completley new boards.
By following these steps, you can significantly increase the amount of targeted traffic to your website, which will at the end of the day increase your email newsletter subscribers, your readers and social media followers and ultimately increase your sales.
So continue to create pins for everything you do on your website and keep informing your potential customers that you exist and what you offer. Don’t forget to look for new boards to join where you can get more exposure for your business.
So that’s it.
7 steps for success on pinterest.